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The Fastest Way to a Waiting List for Your Care Home- MARKETING
Manage episode 418725642 series 2710026
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Wondering how to fill your residential assisted living beds quickly - and keep them full?
In this episode of the Assisted Living Network podcast, we're sharing top strategies for marketing your RAL home. With 76 million baby boomers facing housing dilemmas, opening a RAL home presents a tremendous opportunity... if you know how to get the word out.
Listen as we cover the most effective ways to build trust and attract residents, from hosting open houses that showcase your home's unique appeal to positioning yourself as the go-to expert in your community. We'll highlight success stories like a RAL owner who literally wrote the book on assisted living and another who leverages social media to introduce her home, staff, and residents.
We also dive into the power of participating in local events, nurturing relationships with key referral sources, and genuinely giving back to your community. While tools like email newsletters and placement agent partnerships play a role, you'll learn why authentic relationships and a stellar reputation are the true keys to RAL marketing success.
Tune in for advice on crafting your marketing mix with heart. Discover how to become THE assisted living resource in your area - and keep a waiting list long after your doors open.
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