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Episode 11- Dollars Follow Value
Manage episode 390615195 series 3540505
Sisällön tarjoaa Wayne & Dallin Aston and Dallin Aston. Wayne & Dallin Aston and Dallin Aston tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Ever wondered why some businesses flourish while others flounder? The secret is simple yet profound: dollars follow value. In our latest Universal Principles series, we unravel this truth and how a value-centric approach can spell success for entrepreneurs. I'll take you through a transformative moment from my past that turned my focus from chasing money to creating value, and discuss Russell Brunson's ingenious value bundle strategy, which has revolutionized product marketing by amplifying appeal and worth.
Venture further into our exploration as we dissect the power of a unique value proposition in today's experience economy. You'll hear firsthand about my Airbnb operation's evolution, where personal touches and Brizani Concierge service redefine what it means to be hospitable. Plus, we'll dive into the creative uses of the Brasani platform to offer guests high-definition content and personalized experiences that resonate long after their stay. By the end of this episode, you'll be brimming with insights on crafting a value-driven business that not only attracts dollars but also nurtures lasting customer relationships.
Luvut
1. Introducing the Universal Principles Series (00:00:00)
2. Create Unique Value Propositions in Experience (00:07:23)
3. Creative Experiences and the Experience Economy (00:21:30)
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