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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Bauerle
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Sisällön tarjoaa Audacy. Audacy tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Archive of the daily Bauerle and Bellavia Show on WBEN
…
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543 jaksoa
Merkitse kaikki (ei-)toistetut ...
Manage series 2445914
Sisällön tarjoaa Audacy. Audacy tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Archive of the daily Bauerle and Bellavia Show on WBEN
…
continue reading
543 jaksoa
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1 What are your random complaints? (Beamer for Bauerle 2-17-25 Full Show) 2:18:02
2:18:02
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It is Joe Beamer in for Bauerle on this Presidents Day, and Joe takes a page out of Tom's playbook, opening the complaint desk, what random complaints do you have? Whatever it may be, its on the table today.
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1 Which government secret would you most like to know? (2-14-25 Full Show) 2:19:19
2:19:19
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Happy Valentine's Day! We hope you love today's show, which features, once again, the New York State Correctional Officers and Police Benevolent Association Western Region Vice President Kenny Gold for with more on the fallout from the Collins Correctional Facility situation, an update on the slate of terrible weather this weekend with meteorologist Andy Parker, and to finish the program off, we're starting to see more government secrets being revealed under President Trump, whether its the D.O.G.E. combing through wasteful government spending or President Trump ordering the release of the JFK, RFK, and MLK finals, we're seeing more government transparency...but not totally. What is one government secret you'd like to see revealed?…
Meteorologist Andy Parker joins the show to fill us in on what will be a hectic weekend for weather coming up, which could see widespread snow, rain, and cold temperatures leading to some icy conditions.
Kenny Gold, New York State Correctional Officers & Police Benevolent Association Western Region Vice President rejoins the program to provide further updates on the situation the broke out at Collins Correctional Facility on Wednesday. Hear more updates on that, the state's response, as well as your phone calls.…
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1 The plight of corrections officers in New York State (2-13-25 Full Show) 2:21:15
2:21:15
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If you are a corrections officer or the relative of a corrections officer, today's show is for you. With the incident that took place at Collins Correctional Facility yesterday, we continue to shine a light on the hellish working conditions that corrections officers are forced to endure. We also hear from New York State Correctional Officers & Police Benevolent Association Western Region Vice President Kenny Gold for a follow up on the aforementioned incident at Collins Correctional, and get an update on weather from meteorologist Andy Parker.…
Kenny Gold, New York State Correctional Officers & Police Benevolent Association Western Region Vice President Kenny Gold rejoins the show after an extended appearance yesterday to provide further updates on the situation yesterday at Collins Correctional Facility, including what led to the incident, an update on the injured officers, and more.…
Meteorologist Andy Parker joins the show to provide a weather update, as we were dealt some blasts on snow and freezing rain last night to make for some slippery conditions, and more winter weather expected over the weekend. Andy dishes on that, how much of Lake Erie is covered in ice, how this winter stacks up to winters previous in Western New York, and more.…
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1 Kenny Gold on the situation at Collins Correctional Facility (2-12-25 Full Show) 2:17:18
2:17:18
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We bring you the latest on today's program about the ongoing situation at Collins Correctional Facility that developed around 1 a.m. Wednesday when inmates took over two dorms there and forced the facility into lockdown. We hear from NYSCOPBA Western Region Vice President Kenny Gold, and hear from out current and former corrections officers also.…
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1 Kenny Gold with the latest developments from the situation at the Collins Correctional Facility 17:23
New York State Correctional Officers & Police Benevolent Association Western Region Vice President Kenny Gold joins the show to provide the latest updates on the situation that developed late last night at the Collins Correctional Facility (which is ongoing as of the posting of this podcast), such as injuries to corrections officers, the presence of NYS Corrections Commissioner Daniel Martuscello III at the facility, and more.…
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1 What songs would you most/least like to have played at your funeral? (2-11-25 Full Show) 2:17:38
2:17:38
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Among the number of topics covered on the show today, Bauerle wants to hear from those of you who have turned to one of the injectable weight loss drugs to lose weight, did it work for you? How was your experience? Also, we touch on the future of humanity with the advent of artificial intelligence, and to round things out, if you've thought about it, what songs would you most/least want to be played at your funeral when that time comes?…
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1 What did you think of last night's halftime show? (2-10-25 Full Show) 2:19:13
2:19:13
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The Big game has been contested, and unless you revel in the Kansas City Chiefs' heartbreak, the game was a bit of a snooze fest, some may also use that term to describe the halftime show. What were your thoughts on the halftime show? Also discussed on the show today, the penny, should it be abolished? And to round things out, have you ever caught a significant other cheating?…
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1 The Bauerle complaint line returns (2-7-25 Full Show) 2:13:49
2:13:49
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The 'Bauerle complaint line' makes it return today, Bauerle takes your calls on anything that's been grinding your gears as of late.
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1 What's up with the rock salt shortage? (2-6-25 Full Show) 2:16:23
2:16:23
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On the program today, we spend some time talking about rock salt, as there's been somewhat of a shortage of it in the northeast, as well as the NCAA's decision to ban transgender athletes in women's sports one day after President Trump's executive order, we check in with meteorologist Andy Parker for a weather update, and we round out talking about newspapers and magazines, do you still read either?…
Meteorologist Andy Parker joins the show to recap the freezing rain we got last night and what's to come in the immediate future as far as weather goes, as we'll be getting some high winds, some snow over the weekend and early next week, Andy gives us the rundown on what happened, what's going on now, and what's to come this weekend and early next week.…
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1 How do you feel about Airbnb's? (2-5-25 Full Show) 2:16:07
2:16:07
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We start off the show today picking up where we left off yesterday talking about antiquated items that kids today wouldn't recognize, and to close things out, Lackawanna has voted to ban Airbnb's, what are your thoughts on Airbnb's? Have you had a pleasant experience renting them, would you want to live by one?…
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