Obsess Over Distribution - Richard White | BCL #313
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Richard White's Distribution-first mindset to company building serves as the backbone of his entrepreneurial journey, a philosophy that Julian Torres explores in a captivating episode with the visionary Founder and CEO of Fathom. From his early days of selling drawings in school to his current venture with Fathom, White's evolution is marked by a relentless pursuit of innovation. In their conversation, White emphasizes the importance of hypothesis testing and feedback aggregation, drawing parallels between gaming and business, while also revealing his inclinations, such as a love for remote work and a deep passion for sci-fi and gaming.
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1. Intro (00:00:00)
2. Startup as a Game (00:00:44)
3. Feedback and Conviction (00:03:33)
4. Happy Path Engineering (00:09:08)
5. Feedback Tab Strategy (00:12:59)
6. Decoding Viral Growth (00:16:03)
7. AI Note Taker for Free (00:18:47)
8. "Our users weren’t our buyers" (00:22:46)
9. "Support is an Honest Feedback" (00:27:14)
10. Speed vs. Tactics (00:30:51)
11. Crowdfunding Insights (00:33:28)
12. "Social Media Weaponized Word-of-Mouth" (00:36:24)
13. "What's the biggest risk for your company today, as a founder?" (00:38:40)
14. Embracing Remote Work (00:39:22)
15. Fathom's Surprising Industry Reach (00:44:18)
16. Building with Conviction (00:47:20)
17. Richard's Book Picks (00:49:57)
18. Hypothesis Testing Mastery (00:52:31)
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