THIS is Strategy | Seth Godin

Behind the Brand with Bryan Elliott

Few names carry the weight of Seth Godin when it comes to modern marketing.

With over 20 bestsellers, including Purple Cow, Tribes, Linchpin and This is Marketing, Godin has reshaped how businesses connect with their audience.

Known for his emphasis on permission marketing—engaging customers through trust and relevance rather than interruption—Seth has consistently advocated a deeper, more empathetic approach to marketing.

Today, we’re discussing the hard-earned lessons and sights in his new book, This is Strategy, reflections on what truly drives success in a constantly changing world.
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