#93 - Stix Golf: Gabe Coyne (CEO)

Behind the Golf Brand Podcast with Paul Liberatore

We made it to Episode 93 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friend Gabe Coyne, the CEO and co-founder of Stix Golf
A Chicago-based company offering modern, high-performance golf clubs at a fair price. Gabe co-founded Stix based on his personal frustration that golf is fundamentally a simple game that has become far too complex. Coyne and the team built Stix focused on design and quality, never being convinced by the hype that this year’s technology will be a game changer. Before founding Stix, Coyne co-founded a mobile tech startup and was a Partner at Venture studio, which validates innovative products and companies; there he learned how to build brands, products and product-market fit. Coyne is bullish on the future of golf trending casual, more diverse and less elitist with Stix becoming a go-to brand for the next generation of golfers.
MORE ABOUT STIX
Stix built its clubs with the idea that golf is fundamentally a simple game that has become far too complex, intimidating, and exclusive. Stix offers elite-level performance at a fraction of the cost of expensive equipment brands with a brand vibe that is fresh and inclusive.
Stix Golf offers three flexes and five heights to accommodate a diverse range of golfers, while still providing a personalized fit without a formal fitting, which can be expensive and confusing.a Chicago start-up founded during the pandemic that is on a mission to make golf more accessible by bringing high quality, modern clubs to the routine and casual golfers at an affordable price. The brand has tripled revenue from year one to year two and has hit 8 digits in revenue annually with ambition to grow aggressively the rest of 2022.

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1. #93 - Stix Golf: Gabe Coyne (CEO) (00:00:00)

2. Where do you live? (00:01:30)

3. Are you a professional golfer? (00:01:42)

4. When did you first playing golf? (00:06:18)

5. Who are Stix made for? (00:08:08)

6. Why the golf club set market is genius (00:11:10)

7. Why the big brands sets are questionable (00:14:48)

8. Why college may be overrated (00:17:58)

9. Buying a golf club set (00:25:23)

10. The growth of Stix (00:29:08)

11. How people can order Stix (00:41:41)