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EP20 - THE RISE OF CELSIUS & THE EVOLUTION AND MAKING OF ENERGY DRINKS
Manage episode 449519073 series 3583816
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Ever wonder where Celsius came from or how it seemed to go from zero to viral sensation overnight?
In this episode of Behind The Shelf, we're diving into the energetic world of energy drinks! We'll uncover the origins of the industry, tracing back to Red Bull’s surprising roots as ‘Krating Daeng’ and how it gave wings to a global phenomenon. Then, we’ll break down what makes Celsius such a standout—and how it surged to the top of the market. Get ready to crack open the can on this high-energy story!
Sources:
https://www.gq.com/story/gq-clout-john-fieldly
https://www.historyoasis.com/tags/energy-drinks
https://www.brandcredential.com/post/unveiling-the-celsius-marketing-strategy
www.youtube.com/@BehindTheShelfPodcast
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