The Estie Bestie on trademarks and patents

Between Both Cheeks

In this conversation, we meet with the Estie Bestie, Athena and discuss Athena's role as as a business owner in the beauty industry. We touch on topics such as trademarks, patents, and the importance of collaboration over competition.
In this conversation, Athena, Becca, Erin, and Luba discuss the unethical practices and lack of ethical standards in the beauty industry. They talk about their personal experiences with dishonest competitors, unprofessional behavior at trade shows, and the importance of standing up for oneself. They also touch on the challenges faced by women in the industry and the need for more ethical business practices. Overall, the conversation highlights the need for transparency, integrity, and support within the beauty industry.
Time stamps:
00:00 Introduction to Athena, the Estie Bestie
03:00 Trademarks and Patents in the Beauty Industry
07:28 Dealing with Unsupportive Individuals
09:28 Collaboration vs. Competition
13:06 Building Supportive Relationships
16:11 Success and Challenges in the Beauty Industry
20:09 Dealing with Dishonest Competitors
21:44 Unprofessional Behavior at Trade Shows
26:02 Challenges Faced by Women in the Industry
29:07 The Importance of Transparency and Integrity
32:17 Creating a More Ethical Beauty Industry
39:48 Conclusion
Find Athena online here: https://theestiebestie.com/

Support the Show.

-----
Special offer on Chippendale tickets! Use code BRYGHT25 for 25% off tickets to The Chippendales on Ticketmaster.
Use code BRYGHT25 to get 25% OFF your tickets now!
Sign up for Emails: https://promotions.lpage.co/campaigns/2789115
See our trade show schedule: https://bryghtenup.com/pages/events
Free online webinars: https://bryghtenup.com/pages/webinar
Start Your Own Podcast for FREE With Buzzsprout Using Our Link and Get $20!! https://www.buzzsprout.com/?referrer_id=739373
Follow us on social media @betweenbothcheekspodcast
Email us at [e-mail]