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Building Creative For E-Commerce and Retail Media in Minutes Instead of Months with PepsiCo's Jared Taitel
Manage episode 381527121 series 3510739
Sisällön tarjoaa David Feinleib. David Feinleib tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
David speaks with Jared Taitel, Director of eCommerce Marketing Merchandising and Design at PepsiCo. Jared and David discuss the It'sRapid/PepsiCo partnership at length - how it started and how It'sRapid's creative automation capabilities have saved Jared's team countless hours on what would otherwise be crafting individual creatives across thousands of individual SKUs. They also dive into Jared's journey from the music business to the marketing business, as well as his thoughts on emerging technologies in the retail media space such as generative AI.
Connect with Jared on LinkedIn: https://www.linkedin.com/in/jaredtaitel/
Learn more: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
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