Branding a 50-year old Company with Sean Fero

Beyond Wealth: Success Unscripted

In this episode of Beyond Wealth: Success Unscripted, Matt Calnan sits down with Sean Fero, the Head of Marketing at Trail Appliances, to discuss the challenges and opportunities of rebranding a company with 50 years of history. With over 25 years of experience working for major brands like Shell, Air Miles, and Visa, Sean shares insights on how he’s transforming Trail Appliances into a brand-focused entity that resonates with today’s consumers.

Sean delves into his personal journey, starting in Calgary and moving across industries, from oil and gas to customer loyalty programs and retail. He highlights the pivotal moments in his career, including working with Sidney Crosby as a brand ambassador and navigating the challenges of managing multimillion-dollar marketing budgets and large teams.

Discover how Sean is giving Trail Appliances a "soul" by focusing on customer service, local engagement, and building loyalty in a competitive market. Plus, he discusses the importance of timely product delivery, local stocking, and how these small differentiators can turn customers into lifelong supporters.

Tune in to hear Sean's experiences, from working at massive global corporations to leading a family-owned business through its 50th year.

Guest Information:
Sean Fero is the Head of Marketing at Trail Appliances. He brings over 25 years of experience in branding, business strategy, and leadership.

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