8) Renegade routes + intention with creative director and business-owner Arisa Yoon

Big Fight Blue Soul

How do you find the intersection between storytelling and beautiful imagery while supporting yourself ($$) and the Earth? Arisa Yoon sits down to share with us her path from her environmental science degree to brand photographer and creative director. With an ethos of

“empowering others to care about the planet and themselves,” Arisa aims to create branding strategies that foster a deeper connection to our planet. Though she was not immediately successful, she shares how she stayed focused and driven to create what is now her current reality. Even when our work may not feel directly connected with environmental work, Arisa shares her tips and reminds us how to stay grounded in whatever we define as our own path of success.

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EPISODE HIGHLIGHTS

[9:33] “I remember taking my first underwater breath and feeling this sense of peace and tranquility that I had never experienced in my life...I was just addicted from that moment” - AY

[12:14] “I am much more someone who likes to take action and build community and raise awareness and do more of the public awareness and outreach…” - AY

[17:26] “You start to feel the weight of our planet and our climate and it’s current poistion and I think I always knew I wanted to be part of that storytelling” - AY

[20:36] “These renegade routes aren’t always profitable when you first start…how did you balance working on those skills and also being able to financially support yourself?” - AS

[24:02] “You want to be able to do what you love right? you want to be able to be the person who wakes up everyday and is ‘living their best life’ and doing what they’re passionate about. But thats not always reality, and I think we also have to create a better balance…between doing what we love but also supporting ourselves. ” - AY

[29:12] When I first started out, more so in content creation, I was realizing how wasteful al lot of it is…as I’ve been able to be a little bit more just particular about who I work with…I really do try to ingrain trying to be as mindful as possible” - AY

[32:11] “If you can’t envision the life that you want and the career that you want, how are you ever going to get there?” - AY

[38:39] “there definitely became a time where I started to realize that I was devoting a little too much time and I had begun to see the effects that SM had on the way that I lived and saw my life…” -AY

[50:45] “You have to get real with yourself about what success actually looks like to you…and how it will always evolve” -AY
[53:38] “Celebrating our successes even if the’yre small or if they dont seem like they’re success, is really just allowing ourselves to be present and thankful ourselves for the mind and body that we have in this moment.” - AY
[1:09:00] Rapid Fire Questions

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