051 - Community with Michael Evans [Romancing Like Swift]

Book Career Network

In this episode of Romancing Like Swift, hosts Morgana Bevan and Emma-Lee Jane sit down with guest Michael Evans to explore the art of building strong author communities by drawing inspiration from Taylor Swift's fan engagement strategies. They analyze Taylor Swift’s authenticity and how she connects with her fans through personal interactions, exclusive content, and social media. Michael shares actionable insights for authors on fostering similar connections with their readers through methods like offering early access, polls, and bonus content.

The conversation also delves into the practicalities of subscription models for authors. Morgana, Emily, and Michael discuss various types of subscription tiers, from early access and exclusive content to merchandise, and how to balance free and paid offerings to serve both the author's financial goals and their fanbase. The episode emphasizes the importance of evolving and relaunching subscription content to keep fans engaged over time. They also highlight the significance of creating a genuine sense of community and deepening fan engagement through personal interactions and long-term relationship building.

Key Takeaways:

• Taylor Swift’s community-building success comes from her authenticity and genuine connection with fans.
• Authors can engage their readers by involving them in the creative process through polls, exclusive content, and early access to works in progress.
• Responding to fans and making them feel heard fosters a loyal and supportive community.
• Participating in fandoms related to your genre can help authors connect with a broader audience and grow their communities.
• Authors should explore different subscription models, such as offering early access, exclusive content, and merchandise, while balancing free and paid perks.
• Evolving and relaunching subscription projects over time helps maintain fan interest and engagement.
• Building a community through genuine connections is crucial to long-term success for authors.
• Consider the discoverability and growth potential of a subscription model before launching it to ensure it's sustainable and valuable.

Episode Breakdown:

• 00:00 – Introduction to Romancing Like Swift Podcast
• 00:34 – Special Guest: Michael Evans on Community Building
• 02:24 – The Importance of Authenticity for Authors
• 04:35 – Taylor Swift’s Social Media Strategy
• 08:05 – Engaging with Fans: Lessons from Taylor Swift
• 13:57 – Actionable Tips for Authors
• 23:43 – Subscription Models for Authors
• 35:06 – Creating Immersive Subscription Tiers
• 35:42 – Simplifying Your Subscription Strategy
• 37:38 – Multiple Revenue Streams for Authors
• 39:52 – Evolving Your Subscription Content
• 44:31 – Balancing Free and Paid Content
• 52:21 – Building Community and Loyalty

01:01:01 – Final Thoughts and Taylor Swift