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A Look Back on 50 Years of Advertising - The Rise of B2B Marketing
Manage episode 401739580 series 3474630
Sisällön tarjoaa Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Your favorite positioning tandem continue to look back on the past 50+ years of advertising, this time focusing on the rise of B2B marketing. What used to be considered risky is now standard practice, and in fact, B2B advertising continues to evolve closer to B2C strategies. Mark and Lorraine consider the examples of Owens Corning, BASF, and Intel, who all moved the B2B advertising needle in a big way.
Spend 30-ish with Mark and Lorraine as they talk all things marketing, advertising, and positioning!
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