))
Obvious Adams and In Search of the Obvious
Manage episode 376693903 series 3474630
Sisällön tarjoaa Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Obvious Adams, a short-read pamphlet, has influenced millions across the globe for its obvious principles. Mark and Lorraine talk through the five tests of obviousness and how it influenced Jack Trout's last book, In Search of the Obvious. Learn how positioning is directly related to the five tests of obviousness and why finding a position can be problematic if it doesn't pass the "obvious" sniff test.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
Luvut
1. Intro (00:00:00)
2. Obvious Adams (00:05:27)
3. In Search of the Obvious (00:32:44)
4. Outro (00:33:53)
61 jaksoa
Jaa
