The Godfather of Unreasonable Success: Marx Acosta-Rubio

Brand Voice Runway with Hersh Rephun

In this episode, Hersh Rephun chats with Marx Acosta-Rubio about his entrepreneurial journey, marketing strategies, and overcoming personal and business failures. They delve into concepts of fluid and crystallized intelligence, the power of belief change, and the importance of doing what you love. The episode concludes with an introduction to the BBR Formula.

Marx Acosta-Rubio became a millionaire by age 31, and a decamillionaire by age 33. He went broke by 38, but that was his period of "fluid intelligence."* These days, approaching life and business with "crystallized intelligence," he's back on top - and helping others flip the switch on their mindset. "I really don’t have a 'bio,' Marx tells me in the earnest, plain-spoken manner that makes him immediately accessible. But he's got a great story, a 35-year marriage, three grown kids, and an accidental coaching business - with a 100% success rate - teaching people how to double their income and double their time off. Hit the Brand Voice Runway with Marx and me, as we approach 25 episodes of BVR! *"There's fluid intelligence, crystallized intelligence, and the fluid intelligence is sort of the young, you know, effervescent, ideological, innovative thinking, right? That lasts about 20 years, give or take, depending on the industry. Crystallized intelligence is for the, the wise individuals who are not as innovative and creative, but have wisdom. And that is really significantly more powerful than the innovation, if you can marry the two."

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(0:00) Introduction and Purpose of the Podcast with Hersh Rephun (3:35) Personal Brand and Resilience in Entrepreneurship with Hersh Rephun and Marx Acosta-Rubio (7:19) Marx Acosta-Rubio: Journey of a Business Saga and Marketing Strategies (12:31) Marx Acosta-Rubio: Reflections on Business Failure, Personal Loss, and Rebuilding (15:26) Marx Acosta-Rubio: Fluid Intelligence, Crystallized Intelligence, and Transition into Coaching (21:44) Marx Acosta-Rubio: The Power of Belief Change in Personal and Career Growth (28:04) Hersh Rephun and Marx Acosta-Rubio: The Power of Doing What You Love and Finding Fulfillment (34:40) Hersh Rephun: The Value of Wisdom and Knowledge with Age (37:46) Marx Acosta-Rubio: Introduction to the BBR Formula and the Importance of Changing Beliefs (42:18) Hersh Rephun: Closing Remarks