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A Sense Meets Sizzle Brand Story
Manage episode 320605892 series 3270046
Sisällön tarjoaa Shannon Peel. Shannon Peel tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
I talk with Nicholas Jeffery, CEO of RAYL, about what a brand is and how to build a global company with a remote team of work from homers spread across five continents. He shares his raison d'être and how he plans on changing banking for small and medium sized businesses by using data to bring empathy and understanding to the relationship between a bank and its cliental. He shares his insights into how excellent brands are created and how important it is to protect the brand, and how his team is positioning RAYL to be a unicorn in the Fintech space. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message
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