EP34: How to Perfect Your Influencer Collaboration Strategy, with Matt Ford CEO CoLab X (ex. Channel 4, UNILAD & BBC)

Branded by Amelia Sordell

This week I am joined by Matt Ford - the co-founder and CEO of CoLab X - who thrive on creating meaningful partnerships between brands and creators.
In this episode, Matt shared how he started his career at 35 years old, playing a crucial role in the monumental growth of UNILAD, revolutionising the TV industry with Channel 4 and the BBC, and what the future holds for branded content and influencer collaborations.
I loved being able to finally sit down with Matt and hear more about the amazing lessons he's learned from his incredible career, and beginning his journey as an entrepreneur.
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Timestamps
(00:00) - Who is Matt?
(04:50) - How B2C businesses started using consumer research to target customers.
(13:02) - The growth of UNILAD.
(31:35) - Stop chasing pay rises and start stacking your skills.
(39:52) - How Matt revolutionised the TV industry.
(46:50) - How I knew I wanted to set up my own business.
(58:13) - Why everything will eventually work out.
(1:09:08) - The power of showing gratitude.
(1:14:21) - The easiest way to find a work-life balance.
(1:33:15) - The future of branded content and influencer collaborations.
(1:43:30) - Just F*cking Post It!

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