It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Sisällön tarjoaa Breaking and Entering Media and Entering Media. Breaking and Entering Media and Entering Media tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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Breaking with Brian Bonilla: Episode Two - Valentine's Day, Super Bowl, Smash or Pass Rapid Fire and More
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Manage episode 402764480 series 3322458
Sisällön tarjoaa Breaking and Entering Media and Entering Media. Breaking and Entering Media and Entering Media tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Brian Bonilla is a Senior Reporter at Ad Age - covering advertising agency news. Geno Schellenberger is an agency professional at Havas Chicago and is an ad nerd. In this episode of Breaking with Brian Bonilla, hosts Brian Bonilla and Geno Schellenberger discuss recent happenings in the marketing and advertising sphere. They touch upon Valentine's Day and Super Bowl marketing efforts, with a notable mention of Dunkin's celebrity-studded campaign. They also mention a new creative consultancy launched by former executives at Mojo Supermarket. Further, they discuss the decline in WPP's U.S. revenue and its focus on AI for future growth. Haleon's new three-year deal with influencer marketing agency 'Collectively,' and McDonald's venture into the anime world for their marketing campaigns. Towards the end, there is a surprise phone-in from a special guest. 00:00 Introduction and Catching Up 01:20 Breaking Down the Show's Segments 01:49 Valentine's Day Campaigns Discussion 09:51 Post-Super Bowl Ad Reactions 18:26 Agency Headline of the Week 26:20 Introducing the Rapid Fire Segment 27:59 Deep Dive into WPP's U.S. Revenue Decline 32:30 Continuing the Rapid Fire Segment 32:48 Discussing McDonald's Anime Campaign 38:44 Exploring Haleon's Influencer Marketing Strategy 43:50 Surprise Guest 50:35 Closing Remarks
…
continue reading
304 jaksoa
MP3•Jakson koti
Manage episode 402764480 series 3322458
Sisällön tarjoaa Breaking and Entering Media and Entering Media. Breaking and Entering Media and Entering Media tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Brian Bonilla is a Senior Reporter at Ad Age - covering advertising agency news. Geno Schellenberger is an agency professional at Havas Chicago and is an ad nerd. In this episode of Breaking with Brian Bonilla, hosts Brian Bonilla and Geno Schellenberger discuss recent happenings in the marketing and advertising sphere. They touch upon Valentine's Day and Super Bowl marketing efforts, with a notable mention of Dunkin's celebrity-studded campaign. They also mention a new creative consultancy launched by former executives at Mojo Supermarket. Further, they discuss the decline in WPP's U.S. revenue and its focus on AI for future growth. Haleon's new three-year deal with influencer marketing agency 'Collectively,' and McDonald's venture into the anime world for their marketing campaigns. Towards the end, there is a surprise phone-in from a special guest. 00:00 Introduction and Catching Up 01:20 Breaking Down the Show's Segments 01:49 Valentine's Day Campaigns Discussion 09:51 Post-Super Bowl Ad Reactions 18:26 Agency Headline of the Week 26:20 Introducing the Rapid Fire Segment 27:59 Deep Dive into WPP's U.S. Revenue Decline 32:30 Continuing the Rapid Fire Segment 32:48 Discussing McDonald's Anime Campaign 38:44 Exploring Haleon's Influencer Marketing Strategy 43:50 Surprise Guest 50:35 Closing Remarks
…
continue reading
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