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185. McKenzie Bauer — From a Lost Wallet To Entrepreneurial Success
Manage episode 438556682 series 3200436
Season 6 Episode 28: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with McKenzie Bauer, co-founder of Thread Wallets.
A Utah native, Bauer studied international cultural studies and peacebuilding at BYU-Hawaii, an experience that shaped her marketing and storytelling approach. In 2014, she and her husband co-founded Thread Wallets. She recounts how the idea for her company emerged from her husband's need for a minimalist wallet and their realization that there was a market gap for expressive, functional designs. The conversation highlights the brand’s growth, its mission to inspire adventure and self-expression, and recent marketing efforts, including creating custom products for high-profile figures.
Bauer attributes Thread Wallets' rapid success to trusted mentors, a tight-knit business community, and Utah's entrepreneurial environment. She expresses her passion for supporting women in the workplace, highlighting Thread Wallets' commitment to a family-friendly, flexible work environment and equitable parental leave for both men and women. Bauer stresses the importance of maintaining simplicity in entrepreneurship, seeking mentorship, and taking incremental steps toward success.
100 jaksoa
Manage episode 438556682 series 3200436
Season 6 Episode 28: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with McKenzie Bauer, co-founder of Thread Wallets.
A Utah native, Bauer studied international cultural studies and peacebuilding at BYU-Hawaii, an experience that shaped her marketing and storytelling approach. In 2014, she and her husband co-founded Thread Wallets. She recounts how the idea for her company emerged from her husband's need for a minimalist wallet and their realization that there was a market gap for expressive, functional designs. The conversation highlights the brand’s growth, its mission to inspire adventure and self-expression, and recent marketing efforts, including creating custom products for high-profile figures.
Bauer attributes Thread Wallets' rapid success to trusted mentors, a tight-knit business community, and Utah's entrepreneurial environment. She expresses her passion for supporting women in the workplace, highlighting Thread Wallets' commitment to a family-friendly, flexible work environment and equitable parental leave for both men and women. Bauer stresses the importance of maintaining simplicity in entrepreneurship, seeking mentorship, and taking incremental steps toward success.
100 jaksoa
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