Ep #137: Shelly Niehaus: Practical Steps to Find Your First 20 Clients

Business Growth Architect Show

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Shelly breaks down practical, easy-to-follow steps to help you find your first 20 clients. Learn how to simplify your marketing, connect authentically with potential clients, and build a strong foundation for your business!

In this episode of the Business Growth Architect Show, I speak with Shelly Niehaus, published author, speaker and the host of the top-rated EDUCATED EMPOWERED INSPIRED podcast. Shelly shares how to break free from the complexities and crazy making ideas of traditional marketing strategies and instead embrace a simpler, more intuitive approach to connecting with your audience. If you're tired of feeling overwhelmed by the endless advice of buying-one-more-thing in internet marketing and are ready to find a method that truly resonates with both you and your clients, this conversation is for you.

Shelly begins by addressing one of the most common challenges faced by entrepreneurs and business owners today: the tendency to overcomplicate marketing. With so many voices in the industry offering conflicting advice, it's easy to lose sight of what matters—building genuine connections with your audience.

She breaks down how to eliminate the noise and focus on what truly matters—having authentic conversations with prospects about their real needs and challenges. By simplifying your approach and focusing on building genuine relationships, you can create content that not only connects but also invites your audience to engage with you on a deeper level. This, Shelly argues, is the key to attracting your first 20 clients and beyond.

One of the central themes of our discussion is the importance of aligning your inner compass with your business strategy. Shelly explains in simple terms how your internal state—your faith, spirituality, and overall mindset—directly impacts how you show up for your clients and the opportunities that come your way.

Shelly explores the concept of “meeting yourself where you are” in your spiritual development. She shares that it’s not about adhering to a rigid set of beliefs or trying to outdo others in spirituality. Rather, it’s about finding a connection to something greater than yourself—a source, energy, or belief system that guides you in your personal and professional life.

Shelly also touches on the importance of giving yourself grace and the freedom to explore different ways of connecting with your inner self. She encourages listeners to break free from the confines of how they were taught to connect spiritually and instead find what truly resonates with you.

To dive deeper into Shelly's approach and learn more about her work, be sure to check out her podcast, the Educated Empowered Inspired Podcast, where she continues to share her wisdom on personal and professional growth. You can also explore her resources and offerings at ShellyNiehaus.com. Shelly’s gu

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1. Introduction of Business Growth Architect Show (00:00:00)

2. Meet Shelly Niehaus, host of the EDUCATED EMPOWERED INSPIRED podcast. (00:01:39)

3. Simplifying Marketing for Business Owners Without a Background (00:02:57)

4. Focus on Progress, Not Perfection, in Building Your Business (00:05:44)

5. Engage, Position, and Invite Your Audience to Take the Next Step (00:09:47)

6. How to Turn Social Media Interactions Into Lasting Relationships (00:12:22)

7. Use Your Clients' Questions to Connect and Solve Their Problems (00:15:06)

8. Clarifying Your Offer and Audience Before Jumping into Social Media (00:17:54)

9. The Importance of Clarity and Confidence in Spirituality and Business (00:19:45)

10. The Integration of Faith, Spirituality, and Business in Today’s World (00:21:11)

11. The Journey of Integrating Faith and Business for Authentic Service (00:23:45)

12. How to Connect with Shelly Niehaus Online (00:26:06)