It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Sisällön tarjoaa Business Jazz. Business Jazz tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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Driving Cows & staff to your Website - S15 - E07
MP3•Jakson koti
Manage episode 330183129 series 1352973
Sisällön tarjoaa Business Jazz. Business Jazz tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
The question of microphone adaptors - that's the topic that begins this episode. One expert and one novice. "I am the lowest tech person" says Paul O'Mahony. Business Jazz podcast is not the best place for you to get digital connection advice. Coffee making is another matter. Roger Overall hasn't noticed that there is a top-class coffee machine in Paul kitchen. Adobe software would frighten you because it's so complex - but Adobe have installed an explainer video that pops up to show you what to do. Coffee machine makers could learn from Adobe. It's best to drink coffee while listening to this episode. Roger gets down to brass tacks - he starts chat about how to help your customers. Shipping slips, pizza deliveries, maritime matters, China to Southampton, stuck in Suez canal, Canada, 'the amazing Jane Boyd", overnight driving, Halifax, Vancouver - all get a mention in about 3 minutes. What does "I ship that" mean to you? "I just want to socialise this" means what to you? Roger disapproves of modern corporate speak - "that's not how humans speak" asserts our grammarian. "I'll help you drive traffic to your website" - is the sentence that Paul detests - and considers it wrong to treat people as cows. Listen on for more of the conversation about attracting people ...
…
continue reading
161 jaksoa
MP3•Jakson koti
Manage episode 330183129 series 1352973
Sisällön tarjoaa Business Jazz. Business Jazz tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
The question of microphone adaptors - that's the topic that begins this episode. One expert and one novice. "I am the lowest tech person" says Paul O'Mahony. Business Jazz podcast is not the best place for you to get digital connection advice. Coffee making is another matter. Roger Overall hasn't noticed that there is a top-class coffee machine in Paul kitchen. Adobe software would frighten you because it's so complex - but Adobe have installed an explainer video that pops up to show you what to do. Coffee machine makers could learn from Adobe. It's best to drink coffee while listening to this episode. Roger gets down to brass tacks - he starts chat about how to help your customers. Shipping slips, pizza deliveries, maritime matters, China to Southampton, stuck in Suez canal, Canada, 'the amazing Jane Boyd", overnight driving, Halifax, Vancouver - all get a mention in about 3 minutes. What does "I ship that" mean to you? "I just want to socialise this" means what to you? Roger disapproves of modern corporate speak - "that's not how humans speak" asserts our grammarian. "I'll help you drive traffic to your website" - is the sentence that Paul detests - and considers it wrong to treat people as cows. Listen on for more of the conversation about attracting people ...
…
continue reading
161 jaksoa
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