216: Crazy Voices & Visionary Clients: Soho’s Maverick Studio with Russell Potter of SODA

Business of Architecture UK Podcast

Today I will be speaking with Russell Potter, one of the founders of London’s multiple award-winning, SODA studio.

SODA has worked across London with several projects in Soho including the 5,110m2 regeneration of Walker’s Court. Completed over eight years, the project created a new theater, restaurant, shops, flats, office space, and a restored home for Madame Jojo’s nightclub. In north London, SODA created Green Rooms, the UK’s first social enterprise hotel, providing affordable living accommodation and studio space for local artists in Wood Green, Haringey. In Silvertown in the Royal Docks, SODA worked with the GlA on a landmark retrofit of a Brutalist former beer factory, which now hosts a series of artist studios.

SODA’s most recent awards for their Liberty House include the Mixology Award for Workplace Interiors, the Dezeen Award for Large Workplace Interior, the Aya Award for Interior Architect of the Year, and the FX Award for Workplace Environment Large.

In today’s episode, we will be discussing:

• Winning work
• Working with your spouse
• Branding a Design Firm

To learn more about Russell visit his:

Website: https://sodastudio.co.uk/studio/

Instagram: https://www.instagram.com/sodalondon/

Twitter: https://twitter.com/i/flow/login?redirect_after_login=%2Fsodalondon

► Transcription: https://otter.ai/u/8i6yRtYf8pCIjQbYLubWTQY3tlk?utm_source=copy_url

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