How can analyst relations serve customers better? Hashing it out with Tim Crawford

Busting the omnichannel - enterprise hacks and chats

Player FM - Internet Radio Done Right

Lisätty four vuotta sitten

Sisällön tarjoaa Jon Reed. Jon Reed tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

State Secrets: Inside The Making Of The Electric State

1
The Secret To Getting Inspired: Millie Bobby Brown & Chris Pratt Go Behind The Scenes 21:04

5 päivää sitten21:04

Toista Myöhemmin

Listat

Tykkää

Tykätty

21:04

Step into the mysterious and visually stunning world of The Electric State as host Francesca Amiker takes you behind the scenes with the creative masterminds who brought Simon Stålenhag’s dystopian vision to life. In this premiere episode, directors Joe and Anthony Russo, stars Millie Bobby Brown and Chris Pratt, writers Christopher Markus and Stephen McFeely, and producers Angela Russo-Otstot and Chris Castaldi reveal how they transformed a haunting graphic novel into an epic cinematic experience. Watch The Electric State coming to Netflix on March 14th. Check out more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

vuosi sitten 36:45

MP3•Jakson koti

In the end, shouldn't analyst relations service customers better? Shouldn't enterprise analysts advocate for customer concerns? After discussing CIO pitfalls/opportunities with Tim Crawford of AVOA, we pick up in this podcast with a spirited discussion of the future of analyst relations - with a vigorous chat of experts keeping us on track. This was not always an easy talk, getting into issues of independence and disclosure, but these are important topics in the analyst industry.

Note 1: Crawford's response to this was sparked by Jon's post on next-gen analyst relations: https://diginomica.com/what-does-next-gen-analyst-relations-look-and-why-should-customers-care.

Note 2: The CIO section of this conversation is not yet released as an audio podcast. You can see the entire show on video replay at https://www.youtube.com/@jonreedofdiginomica.

221 jaksoa

#Tech #Jon Reed

How can analyst relations serve customers better? Hashing it out with Tim Crawford

Busting the omnichannel - enterprise hacks and chats

published vuosi sitten

Jaa

MP3•Jakson koti

Note 1: Crawford's response to this was sparked by Jon's post on next-gen analyst relations: https://diginomica.com/what-does-next-gen-analyst-relations-look-and-why-should-customers-care.

Note 2: The CIO section of this conversation is not yet released as an audio podcast. You can see the entire show on video replay at https://www.youtube.com/@jonreedofdiginomica.

221 jaksoa

#Tech #Jon Reed

כל הפרקים

1
The ZohoDay 2025 podcast review - did Zoho make its enterprise (and AI) case? 38:36

vuosi sitten38:36

38:36

On the final afternoon of a whirlwind ZohoDay 2025 analyst event, I finally got a live sit down with Brian Sommer after a couple of near misses. The topics on deck: did Zoho make its enterprise case? And how different/effective is its AI strategy? We took a bit of extra time to delve into Zoho's interesting-and-provocative AI messaging in the aftermath of DeepSeek. (Zoho's Sridhar Vembu considered these disruptions of "big AI" significant enough to refer to this phase of AI as "After DeepSeek.") Though some of the ZohoDay content is confidential, ZohoDay includes enough open conversations to let us bring you many of the issues we debated. And: this includes a much higher than average integration of customers into the sessions, which inform our podcast review. Audiophile note: I had to revert to the backup recording due to some distortion on the main recording, but I think the sound quality is still pretty strong. Will do even better next time...…

1
Where do Enterprise Architects go from here - in SAP and beyond? Live from ASUG Tech Connect 45:16

vuosi sitten45:16

45:16

At ASUG Tech Connect 2024, for the first time, I hosted a joint podcast collaboration with the ASUG Talks team - to be issued on both of our platforms. Joining me in for a live podcast taping were familiar suspects: ASUG CEO Geoff Scott and analyst Josh Greenbaum. But this time around, we had a live audience - and pulled them into the conversation. The audience had a choice of an Enterprise Architect or AI focus. They chose Enterprise Architects - and, I think, for good reason. Effective AI is probably not possible for enterprises without the right data platform and Enterprise Architect approach. I think you'll agree that hearing so many articulate real world questions from the audience made this podcast a standout, and I'll look to do that again this year where possible. And, of course, we covered AI also - that topic always finds its way in. EDITING NOTE: This podcast was recorded and produced by the ASUG Talks team, and initially released on the ASUG Talks platform. The podcast was (very) lightly edited by ASUG Talks for listening clarity. The only difference between this version and the ASUG Talks version are the differences in musical intro (which I don't do) and my outro.…

1
The Acumatica Summit 2025 Review - with Brian Sommer 34:48

vuosi sitten34:48

34:48

Acumatica has been a influential vendor in the cloud ERP midmarket - but does AI change the equation? Were there surprises on the ground in Vegas? Time to make sense of an important Acumatica Summit, but with a plot twist: Jon Reed is home in his bat cave, slugging down Vitamin C, while Brian Sommer grabbed an outdoor chair prior to his takeoff from Vegas. Jon gets into why Acumatica matters and asks Brian: what stood out this year? Was the AI narrative convincing? What did Brian hear that we didn't pick up on via the news announcement? Brian reveals the pesky questions he asked Acumatica execs, and we discuss how Acumatica is contending with its growth - a good problem to have, but nonetheless something to be tackled.…

1
Hashing out SAP in 2025 - pitfalls and opportunities with Greenbaum and Dennett 58:22

vuosi sitten58:22

58:22

I was unable to get Josh Greenbaum and Brian Dennett together for an on-the-ground podcast at ASUG Tech Connect in November, but the show provoked important talks on RISE, clean core, and why SAP projects need enterprise architects. Those topics aren't going away, so we got together virtually to make sense of what we learned - and what's next. With looming ERP deadlines on the one hand, and modernization/AI on the other, it's a crucial year for SAP. The role of the S/4HANA public cloud edition is in the middle of this also. That's plenty for this discussion, which starts out on a humorous note as the cities and shows blurred together for your host. Note: there are more podcasts from this show, including an ASUG collaboration on Enterprise Architects coming soon - and my on the ground taping with Jelena Perfiljeva of the Boring Enterprise Nerds on SAP developer issues, clean core debates and more: https://jonerp.podbean.com/e/asug-tech-connect-review-jelena-perfiljeva-of-boring-enterprise-nerds/…

1
Why the enterprise needs (live) visual narratives - with Heather Willems 58:53

vuosi sitten58:53

58:53

AUDIO ECHO NOTE: the echo is addressed after the first three minutes. How effective are we at visually engaging enterprise content? I'd say - not very. But Heather Willems of Two Line Studios is doing something about that. Can we revive stale events with visual storytelling? How does AI hurt and/or help our cause here? As always, you can expect a jugular and interactive convo - and Heather will share illustrations from some of her favorite past events, including Constellation's Connected Enterprise, which is how I first learned of her team's work.... Note: to see the visuals on this, check out the YouTube replay at https://www.youtube.com/watch?v=Ruqcx29swRQ.…

1
Reaching the informed B2B buyer, recap 6 - what (bots) lie ahead? 21:46

vuosi sitten21:46

21:46

In the final section of my informal audiobook reading of Reaching the B2B Informed Buyer, we wrap up the strategies in the book - and the pitfalls to avoid. I also revisit the impact of AI on content generation and strategy; where it fits, where it doesn't. Where do we go from here? A combination of outstanding/expert content, savvy use of AI and personalization tools, but always in a context of making customers' lives better and earning trust piece by piece. Where trust is earned, opt-in data follows.…

1
Reaching the informed B2B buyer, recap 5 - the great context and AI debate 18:10

vuosi sitten18:10

18:10

In part five of my informal audiobook reading of Reaching the B2B Informed Buyer, we get into my favorite content strategy debates, including: AI for context, content experiences and entertainment value, and AI versus opt-in communities. The goal, however, isn't just to flesh out the debate but to advance the conversation, so we can get the most out of the right content and better serve our audiences. Hopefully as we do that, buyer trust and momentum is achieved.…

1
Reaching the informed B2B buyer, recap 4 - winning B2B examples 10:57

vuosi sitten10:57

10:57

In this shorter section of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I take a break from the content strategy methods and debates to ask - who has put this into practice? I use a cross-section of examples, from diginomica and beyond - some more visionary, some more provocative, some more practical. I kept this section short to keep the examples easily consumed, before we move into the concluding chapters and AI content debates.…

1
Reaching the informed B2B buyer, recap 3 - earn your audience with topic authority 36:07

vuosi sitten36:07

36:07

In part three of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I get into the importance of earning topic authority: earn attention with industry expertise. This is where B2B marketers often stumble. Marketing is still about attention. Digital marketing didn't change that. And the new era of what vendors call ‘AI-powered content experiences’ doesn’t change that either. So what do we do about it - and how can we serve buyers better, and earn their trust? Note: the full dbook is available on diginomica, and also as an ebook on virtually all ebook platforms.…

1
Reaching the informed B2B buyer, recap 2 - just how informed is today’s B2B buyer? 18:02

vuosi sitten18:02

18:02

Time for part two of my informal-but-hopefully-entertaining reading of reaching the informed B2B buyer. In this edition, I get into an important debate I've had with Gartner's Hank Barnes: just how informed is today's B2B buyer? And: why is reaching B2B buyers so different now? Then we move on to chapter 3, where we examine the challenge of content marketing ROI - while today's B2B buyer "ruins the content party." 'Brandware', email blasts and chasing social virality has minimal impact on today's B2B buyers. So what to do about it? Let's dig in. Note: the full d·book is available on diginomica, and also as an ebook on virtually all ebook platforms.…

1
Reaching the informed B2B buyer, audio recap 1 - where the funnel goes wrong 16:17

vuosi sitten16:17

16:17

To kick off this informal audio book reading of his Reaching the B2B Informed Buyer d·book, Jon Reed gets right into the executive summary: why the sales funnel is broken, why marketers get B2B buyers wrong - and why the right content strategy still has a huge impact, even in the so-called age of AI. Note: you can get the full d·book on diginomica in the d·book section. It's also available now on Kindle and most ebook platforms, and a printed version and full audiobook version is coming soon. For now, you can get these chapters which will be issued in order on my main podcast feeds. Reader views impacted so much of this content, so let me know where you want to take this next...…

1
Crashing the CRM Konvos AI Agent debate - full replay 1:05:07

vuosi sitten1:05:07

1:05:07

I recently crashed the CRM Convos AI agents video show. Some of you may have seen me on there before - I have come on periodically in their AI debate series. So this time, they they had an interesting AI expert in the enterprise space, Andreas Welsch, to talk about the future of AI agents. At around the 27 minute mark, I crashed the podcast and start pressing some questions, and blowing a gasket of two. Here's the full conversation. Via the CRM Konvos team, following is the official text preview: Join us for CRMKonvo #234 with Andreas Welsch: AI Agents—Where are WE headed? And where will WE be? Get ready for an insightful discussion with Andreas Welsch, Founder & Chief AI Strategist at Intelligence Briefing. Andreas is an internationally recognized AI leader, advisor, and speaker known for helping the world’s leading enterprises turn technology hype into business outcomes. In this session, we’ll explore the future of AI agents, ethical considerations, and the impact on businesses and employees. Don’t miss out on this opportunity to gain valuable insights from one of the top voices in AI! Reposted to Jon Reed's podcast feeds by permission of CRM Konvos - see the original video replay at https://www.youtube.com/watch?v=uuHdXtU-zh4.…

1
Hashing out CIO pitfalls - with Tim Crawford 50:28

vuosi sitten50:28

50:28

CIOs are in the pressure cooker. But advice is often cookie cutter. No cookie cutters with my next guest, Tim Crawford. We'll count down top CIO mistakes and Tim's top/overlooked CIO moves for being business-relevant, AI-savvy etc. I've wanted to get Tim on the show for a while, this is going to be a dandy - bring your sharpest and snarkest questions as usual.... Note: part two of this discussion, on next-gen analyst relations, has already been released as a separate podcast on my channel.…

1
Workshopping personalization - is great enterprise content still relevant? 1:22:22

vuosi sitten1:22:22

1:22:22

Is great/human-generated enterprise content still relevant? And how does today's content strategy and AI content hype stack up with my views on reaching B2B audiences? Can I tie this back into the hype (and potential) of AI for content distribution and hyper-personalization? To sort this out, it took a live/opinionated audience, and a special guest appearance by CRM analyst Thomas Wieberneit of CRM Konvos and more. Wieberneit is an excellent foil and sounding board, and I think we actually got somewhere on all of this.…

1
Enterprise month in review - IT FinOps and AI with Hyoun Park 1:01:33

vuosi sitten1:01:33

1:01:33

Yep, it's that time again. Join Brian and Jon for their rollicking review of the highs and lows of the enterprise event circuit - along with their article picks and pans. Speaking of article picks, special guest Hyoun Park will join the show to talk about his notable blog post on the state of IT FinOps. We'll also revisit Hyoun Park's landmark post on the "instant mediocrity" of generative AI and what's changed since then. As always, bring your smartest and savviest commentary... Note: to check the slides, catch the video replay as always at https://www.youtube.com/@jonreedofdiginomica…

Tervetuloa Player FM:n!

Player FM skannaa verkkoa löytääkseen korkealaatuisia podcasteja, joista voit nauttia juuri nyt. Se on paras podcast-sovellus ja toimii Androidilla, iPhonela, ja verkossa. Rekisteröidy sykronoidaksesi tilaukset laitteiden välillä.

Kuuntele yli 500 aihetta

Samanlainen kuin Busting the omnichannel - enterprise hacks and chats

Apple AirPods Pro 2 Wireless Earbuds, Active Noise Cancellation, Hearing Aid Feature, Bluetooth Headphones, Transparency, Personalized Spatial Audio, High-Fidelity Sound, H2 Chip, USB-C Charging

Amazon Basics Dog and Puppy Pee Pads with Leak-Proof Quick-Dry Design for Potty Training, Standard Absorbency, Regular Size, 22 x 22 Inches, Pack of 100, Blue & White

TurboTax Deluxe 2024 Tax Software, Federal & State Tax Return [PC/MAC Download]

Kuuntelemisen arvoisia podcasteja

Busting the omnichannel - enterprise hacks and chats « » How can analyst relations serve customers better? Hashing it out with Tim Crawford

How can analyst relations serve customers better? Hashing it out with Tim Crawford

Kuuntelemisen arvoisia podcasteja

Tervetuloa Player FM:n!

MAYBESTA Professional Wireless Lavalier Lapel Microphone for iPhone, iPad - Cordless Omnidirectional Condenser Recording Mic for Interview Video Podcast Vlog YouTube

Tubi: Watch Free Movies & TV Shows

Minecraft

Amazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 inches, 20 lb, 1 Ream, 500 Sheets, 92 Bright, White

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Samanlainen kuin Busting the omnichannel - enterprise hacks and chats

Pikakäyttöopas

Busting the omnichannel - enterprise hacks and chats « »
How can analyst relations serve customers better? Hashing it out with Tim Crawford