Sarah Li-Cain: Building a Profitable Freelance and Podcasting Career

Buzzsprout Conversations

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In this episode, I am joined by Sarah Li-Cain, who has built a successful career in podcasting and freelancing. And you might recognize her from some of the videos on the Buzzsprout YouTube Channel!
Sarah shares how she transitioned from a full-time teaching role in China to a freelancer in the US. She shares the discipline and commitment that have been pivotal in her success as a freelance writer and podcaster. As well as the challenges she faced - juggling parental responsibilities and making her side hustle work.
Sarah leaves us with valuable nuggets on content repurposing and podcasting in business. She explains how to maximize the potential of each platform, providing tips on securing podcasting clients as brands increasingly enter this space. Overcoming fear when launching a podcast and the necessity of a solid strategy in content creation are also discussed. Regardless of where you are in your freelance career, Sarah's experiences and advice offer valuable insights.

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1. Introduction (00:00:00)

2. Balancing parenting and business (00:02:49)

3. How to turn 5 hours a week into profitable work (00:05:54)

4. Choosing your side hustle (00:08:35)

5. How Sarah quit her full-time job (00:12:45)

6. Why she got into podcasting (00:14:15)

7. Leveraging your podcast as a portfolio (00:16:30)

8. Creating proof of your skills online (00:18:46)

9. Strategies for repurposing content (00:25:42)

10. What businesses should think about before starting a branded podcast (00:32:33)

11. Overcoming fear when creating content (00:37:23)

12. Why failing makes you a better podcaster (00:40:24)

13. Everyone was once a beginner (00:47:28)