218: Strategies for Optimizing Time and SEO to Drive Growth

Call Me CEO: Moms Building Businesses, a Woman's guide to Balancing it All

Ever wondered how to successfully navigate the ever-evolving world of digital marketing? Join us for an enlightening conversation with Jess from Jess Creatives, a seasoned SEO strategist and website designer who has spent 13 years mastering the online space. Jess started her journey as a graphic designer on Facebook and has since evolved into a digital marketing powerhouse. She shares her insights on managing the shifting tides of the industry, from the decline of Facebook groups to the rise of content marketing as a tool for building trust and audience connectivity. Her story is a powerful testament to the adaptability and resilience needed to sustain a successful business over the years.
Life, as we know, is a rollercoaster of personal and professional challenges. In a heartfelt chapter, Jess shares her transition to full-time entrepreneurship, all while dealing with personal loss. She reveals the pivotal role that streamlined systems played in managing her workload, highlighting tools like HoneyBook for client onboarding and Social B for social media scheduling. These systems allowed her to focus on what truly mattered—growing her business amid life's turmoil. Jess also shines a light on content creation tools like Descript and Cast Magic, which she used to simplify podcast and YouTube video production, proving that efficient processes are the backbone of business sustainability.
Get ready to supercharge your digital strategy with Jess's expert SEO tips! We dive into practical advice for boosting search rankings, from mastering keyword research to leveraging platforms like Pinterest and YouTube for content optimization. Jess shares her experiences with SEO plugins and emphasizes the importance of creating valuable, in-depth content. We also touch on engaging with our community, inviting our fellow CEOs to join the conversation on Instagram at callmeCEOPodcast. Whether you're a seasoned entrepreneur or just starting, this episode is filled with insights to help you maximize your online presence and connect with your audience like never before.
Jess' Website: www.jesscreatives.com
Camille’s Website: https://camillewalker.co/call-me-ceo-podcast/

Connect with Jess:
Instagram: instagram.com/jesscreatives

Connect with Camille Walker:

Follow Camille on Instagram: www.instagram.com/CamilleWalker.co
Follow Call Me CEO on Instagram: www.instagram.com/callmeceopodcast

Luvut

1. Celebrating Women Entrepreneurs & Business Systems (00:00:00)

2. Surviving Loss and Building Systems (00:12:44)

3. Maximizing SEO and Meal Planning (00:27:30)

4. SEO Tips for Content Creation (00:41:59)

5. Boosting Engagement and Reviews (00:48:44)