223: Secrets to E-Commerce Success on Amazon and TikTok with Tana Cofer

Call Me CEO: Moms Building Businesses, a Woman's guide to Balancing it All

Tana Cofer takes us on her inspiring entrepreneurial journey from Oregon to Utah, where she has become a force in the e-commerce world. Starting at just 16 with Facebook ads, Tana has built successful brands on Amazon and TikTok, including the innovative Glitter Face edible glitter and the Rosie Ray agency. Through her story, listeners will gain insights into how passion and expertise, combined with the right strategies, can lead to impactful brand creation—all while balancing family life.
Join us as we uncover the secrets to launching a successful Amazon brand with Tana's invaluable insights. Drawing from her experience with top brands like Pandora Jewelers and Kong dog toys, she highlights the importance of market understanding and competition analysis. From evaluating competitors to leveraging tools like Helium 10, Tana shares practical advice on sourcing products and pricing strategies, helping aspiring entrepreneurs turn their business dreams into reality. The conversation extends an invitation for listeners to seek guidance in evaluating their business ideas.
Explore the critical role of Amazon reviews and TikTok marketing with Tana, as she delves into ethical ways to garner reviews and the significance of influencer collaborations. Discover how emerging platforms can enhance your brand's reach, and learn tips on optimizing product listings for maximum impact. The episode emphasizes the power of ratings and reviews, not only in e-commerce but also in supporting podcast growth, creating a community of engaged listeners who contribute to the show's success.
Tana's Website: https://rosierai.com/our-vision

https://www.glitter-faced.com/

Camille’s Website: https://camillewalker.co/call-me-ceo-podcast/

Connect with Tana:

IG: https://www.instagram.com/rosierai_ecommerce/

https://www.instagram.com/getglitterfaced/

Connect with Camille:

Follow Camille on Instagram: www.instagram.com/CamilleWalker.co

Follow Call Me CEO on Instagram: www.instagram.com/callmeceopodcast

Luvut

1. Women Building Businesses (00:00:00)

2. Launching a Successful Amazon Brand (00:05:55)

3. Amazon Reviews and TikTok Marketing Strategies (00:17:41)

4. Amazon Branding Strategies and Benchmarks (00:26:01)

5. Supporting Podcast Growth Through Reviews (00:33:33)