Mastering Career Growth and Personal Branding with Jenny Fernandez

Career Club Live with Bob Goodwin

Unlock the secrets of career growth and personal branding with Jenny Fernandez, a distinguished leadership and organizational coach, and professor at Columbia University and NYU. Hear her inspiring journey from her roots in the Dominican Republic to her impactful roles in consulting and brand management at global giants like Accenture and Kraft Foods. This episode promises to reveal how Jenny managed the Oreo brand across Asia Pacific, including China and India, and the invaluable lessons she learned along the way. Her story is not just about professional success but also about the strength derived from family ties and cultural traditions.
Discover how to craft a compelling personal brand strategy with insights from Jenny, a former marketing powerhouse turned full-time leadership and team coach. By reflecting on your strengths, passions, and gathering honest feedback from trusted peers, Jenny explains how you can elevate your career. She shares her passion for urban hiking, yoga, and meditation, and how these activities help her stay balanced and centered. This episode is brimming with practical advice on understanding and communicating your unique professional attributes, ensuring you stand out in your field.
Finally, we explore the critical importance of soft skills in today’s technology-driven world. Jenny discusses strategic thinking, communication, and system thinking, emphasizing their role in navigating modern workplaces. Learn why empathy, active listening, and resilience are essential for adapting to constant change and achieving career success. From unlocking career growth with self-awareness to mastering strategic branding and networking, this episode equips you with actionable strategies to enhance your personal brand and expand your professional relationships. Don’t miss out on this opportunity to learn from experts who have successfully navigated and thrived in their careers.

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1. Mastering Career Growth and Personal Branding with Jenny Fernandez (00:00:00)

2. Career Club Live (00:00:03)

3. Crafting Your Personal Brand Strategy (00:09:27)

4. Adapting Soft Skills for the Future (00:20:20)

5. Unlocking Career Growth With Self-Awareness (00:28:37)

6. Strategic Branding and Networking Approach (00:37:10)

7. Elevating Your Personal Brand for Success (00:50:48)