How to Energize and Connect Your Team with Storytelling with Bill Blankschaen

Catalytic Leadership

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Feeling disconnected from your team or struggling to communicate your vision? In this episode, I’m joined by Bill Blankschaen, the visionary behind StoryBuilders and a New York Times bestselling author. Bill takes us on a journey from his childhood love of books to a transformative career in education and pastoral work, showing how storytelling can revolutionize leadership.
Discover how storytelling—employed by influential leaders like John Maxwell and brands like Chick-fil-A—can deepen loyalty, drive retention, and amplify your message. Bill introduces a five-part storytelling framework and shares actionable strategies to integrate storytelling into your leadership approach.
This episode is packed with insights to enhance your leadership effectiveness and drive business success.
Connect with Bill Blankschaen and StoryBuilders:
If you’ve been thinking about writing a book or want to dive deeper into storytelling, I highly encourage you to connect with Bill and his team at StoryBuilders. Visit mystorybuilders.com/story to book a free session with one of their senior story strategists. They’re eager to help you develop your ideas and guide you on your storytelling journey.
Books Mentioned

• Four Dimensions of Culture by Greg Cagle
• First Things First by Stephen Covey
• Thinking for a Change by John Maxwell
• Today Matters by John Maxwell
• Never Quit by Glenn Cunningham

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Luvut

1. Introduction to Bill Blankschaen and Story Builders (00:00:00)

2. The Power of Storytelling in Leadership (00:06:06)

3. The Impact of Story on Alignment and Retention (00:12:08)

4. Using Storytelling to Shape Culture (00:14:12)

5. Five Elements of Effective Storytelling for Leaders (00:20:45)

6. Continual Growth and Evolution as a Leader (00:27:45)