138 - Mapping Out Political Campaigns with Strategist Matt Krayton

Center Stage: Spotlighting Business Challenges

Do you have political aspirations? Want to know what it takes to navigate the complexities of running for office? Join us as we pick the brain of Matt Krayton, founder and principal at Publitics and a seasoned political campaign manager. Matt breaks down the journey of a political campaign, from choosing the right office to run for, to understanding the jurisdictional requirements and the formalities of getting started.
We also explore the ins and outs of campaign budgets, giving you insight on how to source funds, find the right campaign manager, and make tough financial decisions. Learn how to strategically leverage your contact list for potential donors and gain insight into the varying costs of campaigns in different locations.
Matt also delves into the world of opposition research, giving us a behind-the-scenes look at the creation of the "oppo book" - a comprehensive record of a candidate’s past. From old tweets and Facebook posts to court fillings, Matt shares valuable advice on how to deal with potential liabilities that could affect your campaign. And wrapping up, we explore campaign timing and fund management, emphasizing the importance of early starts in competitive races. This episode promises a wealth of knowledge and fresh perspective on political campaigns. Join us for this engaging conversation.
Learn more about Matt and his work by connecting with him on LinkedIn and visiting his website at www.publitics.com
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