IAM2289 - Networking: One Important Key Strategy for Entrepreneurs

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Gresham Harkless shares his reflections about the timing of his business decisions, which were influenced by significant life changes, and decided to take the leap into franchising. He discusses the importance of faith and believing that things will work out when starting a new venture. Gresham mentions that opportunities often come from within your network, and entrepreneurs should make their businesses known to family, friends, and acquaintances. Gresham also discusses using a CRM (HubSpot, branded as "Boss" for franchise brokers) to manage leads and track progress as part of the 8-step process in franchise brokerage. He shares how he managed the challenges with the help of his team, explaining the importance of having a supportive team to execute and support business ventures. Moreover, he highlights the importance of choosing foundational businesses to support multiple ventures, like digital marketing, which has served as the foundation for other businesses in his portfolio.

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