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Sisällön tarjoaa Steven Kellam. Steven Kellam tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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Episode 15 - Chris Lamborn

25:37
 
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Manage episode 371087079 series 3386210
Sisällön tarjoaa Steven Kellam. Steven Kellam tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

If you haven't heard of Generative AI or its consumer-facing offspring ChatGPT, then you may be living under a rock - especially if you're in the channel. It's one of the most transformative technologies to emerge in the last two decades and will impact every industry, from healthcare to entertainment (if it hasn't already). For Channel Chiefs and channel marketers, it's no different. GenAI is already playing a major role in channel operations, partner engagement, and more. While AI isn't going to take over the channel and steal people's jobs, it is going to give those who take advantage of its power a massive competitive edge.

Check out our latest ChannelWaves episode as our guest Chris Lamborn and Steven Kellam discuss the direction, challenges and game changing potential of Generative AI in the channel marketing space. Lamborn, a former channel chief and current Principal at Channel XLR8, shares his insights on how Generative AI can help businesses maximize their channel, despite some initial fears and resistance. Chris believes that the technology can help companies do more with what they have, and that it is not a threat to security or jobs but rather a tool to enhance efficiency and productivity.

  continue reading

24 jaksoa

Artwork
iconJaa
 
Manage episode 371087079 series 3386210
Sisällön tarjoaa Steven Kellam. Steven Kellam tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

If you haven't heard of Generative AI or its consumer-facing offspring ChatGPT, then you may be living under a rock - especially if you're in the channel. It's one of the most transformative technologies to emerge in the last two decades and will impact every industry, from healthcare to entertainment (if it hasn't already). For Channel Chiefs and channel marketers, it's no different. GenAI is already playing a major role in channel operations, partner engagement, and more. While AI isn't going to take over the channel and steal people's jobs, it is going to give those who take advantage of its power a massive competitive edge.

Check out our latest ChannelWaves episode as our guest Chris Lamborn and Steven Kellam discuss the direction, challenges and game changing potential of Generative AI in the channel marketing space. Lamborn, a former channel chief and current Principal at Channel XLR8, shares his insights on how Generative AI can help businesses maximize their channel, despite some initial fears and resistance. Chris believes that the technology can help companies do more with what they have, and that it is not a threat to security or jobs but rather a tool to enhance efficiency and productivity.

  continue reading

24 jaksoa

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