Episode 69 - Mark of Excellence: The Significance of USAID Marking and Branding

Chief of Party to Chief of Party: Success in Your First 90 Days

Delve into the art of marking and branding in the USAID landscape with a narrative that uncovers its strategic significance. This episode empowers new chiefs of party to craft a visual identity that resonates with authenticity and cultural sensitivity. Discover how to transform compliance into creativity. Why listen? Because this isn’t just about following guidelines; it’s about making your mark in the world of international development and humanitarian assistance, and ensuring your project stands out as a beacon of positive change. Tune in to elevate your strategic vision and drive real-world impact with every mark you leave behind.
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Created exclusively for new and aspiring chiefs of party (COPs), this microcast was brought to you by USAID's Partnerships Incubator, a $47M project led by Dr. Donna Vincent Roa. With over 20 years of experience advising international development organizations and serving as a USAID chief of party for multiple projects, Donna understands today's project leaders' unique challenges.
She provides research-backed strategies and real-world insights to equip you for the complexities of leading a USAID project. You’ll discover field-tested tips for managing staff, achieving results, building local partnerships, and navigating USAID rules and regulations.
Whether you’re transitioning into your first chief of party role, looking to accelerate effectiveness, or are creating a pipeline for new COPs, this microcast will enhance your leadership capabilities.
This series was made possible by the support of the American people through USAID. The content of this audio series is based on the host's experience serving as a Chief of Party on a USAID award, and the content may not be applicable in all situations.
Implemented by Kaizen, A Tetra Tech Company, USAID's Partnerships Incubator is a five-year USAID project funded under Contract Number GS10F0124Y/7200AA19M00027.
For more information, visit www.workwithUSAID.gov, a free resource hub created to help you learn about USAID.