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CBN Friday Special丨Coffee drinking culture in China brews battle in brands
Manage episode 373977346 series 3379842
A big part of the Chinese firm's appeal comes from discounts and convenient takeout experiences. Luckin Coffee launched promotional events in June to celebrate store anniversaries and issued weekly vouchers to offer coffee for just 9.9 yuan per cup. The events were welcomed better than expected and the firm decided to extend the campaign by at least two years to increase its market share.
https://m.21jingji.com/article/20230804/herald/7d80427283684f369ca7283f7d6c9522.html
100 jaksoa
Manage episode 373977346 series 3379842
A big part of the Chinese firm's appeal comes from discounts and convenient takeout experiences. Luckin Coffee launched promotional events in June to celebrate store anniversaries and issued weekly vouchers to offer coffee for just 9.9 yuan per cup. The events were welcomed better than expected and the firm decided to extend the campaign by at least two years to increase its market share.
https://m.21jingji.com/article/20230804/herald/7d80427283684f369ca7283f7d6c9522.html
100 jaksoa
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