))
11 Deadly Billboard Mistakes to Avoid Before You Invest - Eric Murr #69 Close The Deal
Manage episode 451198048 series 2862017
Sisällön tarjoaa Ewell Smith. Ewell Smith tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Eric Murr, VP of Kegerreis Outdoor, shares 11 deadly billboard mistakes to avoid when investing in outdoor advertising.
3 takeaways on this episode of the Close The Deal Podcast:
👉 Billboards Amplify, They Don’t Fix Broken Brands
Eric emphasized that advertising cannot fix foundational problems in your business. Before investing in billboards, ensure your customer experience and online reputation are solid. A billboard will amplify whatever already exists—good or bad. If your brand isn’t ready to deliver, no amount of advertising will bring sustainable results.
👉 Keep It Simple: You Have 5 Seconds or Less
The success of a billboard hinges on delivering a single, clear message that resonates with viewers in mere seconds. Overloading a billboard with too much information or using poorly designed layouts will result in missed opportunities. Distill your core value proposition and focus on what matters most to your target audience.
👉 Billboards and Digital Marketing Work Hand in Hand
Eric shared how billboards drive search behavior, influencing local search algorithms and lowering digital advertising costs. When paired with a strong online presence, billboards can dramatically enhance your overall marketing ROI. This integration is a powerful way to use both traditional and digital strategies to complement each other.
These insights highlight why a well-thought-out billboard strategy can elevate your business when used correctly!
##
Visit www.CloseTheDeal.com to see all episodes.
Ewell Smith is talking with disruptors - entrepreneurs, franchisors, and marketing and sales pros. Whether you're considering starting a business or looking for ways to drive more leads and close more deals, this podcast is for you.
🔥 SPECIAL EPISODES: Your First Franchise
Ewell interviews franchisors and franchise industry leaders to educate first time franchise investors. Get behind the scenes information so you start the process and close the deal on your first franchise.
We have gift for you for listening - grab a copy of Your First Franchise Roadmap.
Visit www.CloseTheDeal.com to see all episodes.
84 jaksoa
Jaa
