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Sisällön tarjoaa Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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Kim Whitler: The Budweiser Case - A Look at How Not to Manage Socio-Political Issues

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Manage episode 395712709 series 3473432
Sisällön tarjoaa Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

A CMO Confidential Interview with Kim Whittler, business professor at the University of Virginia and former GM and CMO. Kim joins us for the third time to discuss the recently published UVA case on Budweiser and the series of things that went wrong. Key topics include the chronologic unfolding of events and how a podcast recorded well before the Dylan Mulvaney social media post ended up putting gasoline on the fire, why the impact was underestimated, and how Bud's crisis response messages did even more damage. Key topics include the need to understand both sides of all issues, how to stay true to your brand, and the difference between personal beliefs and customer beliefs. Listen in to hear tips for thinking through and managing in these challenging times.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

89 jaksoa

Artwork
iconJaa
 
Manage episode 395712709 series 3473432
Sisällön tarjoaa Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

A CMO Confidential Interview with Kim Whittler, business professor at the University of Virginia and former GM and CMO. Kim joins us for the third time to discuss the recently published UVA case on Budweiser and the series of things that went wrong. Key topics include the chronologic unfolding of events and how a podcast recorded well before the Dylan Mulvaney social media post ended up putting gasoline on the fire, why the impact was underestimated, and how Bud's crisis response messages did even more damage. Key topics include the need to understand both sides of all issues, how to stay true to your brand, and the difference between personal beliefs and customer beliefs. Listen in to hear tips for thinking through and managing in these challenging times.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

89 jaksoa

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