Unlocking SEO and Web Visibility for Podcasters

Continuing Studies: for Higher Ed Podcasters

Website insights and essentials from Brenden Mulligan of Podpage.

Brenden Mulligan, founder of Podpage, shares his journey from the music industry to podcasting, highlighting the importance of owning your platform through a dedicated podcast website. He discusses common mistakes podcasters make with their online presence, the value of SEO for improving discoverability, and the benefits of offering multiple platforms for listeners. The conversation also covers how higher education podcasters can leverage websites to boost engagement and create lasting connections with their audience while exploring the future potential of Podcasting 2.0.

Episode Links:

• Brenden Mulligan: LinkedIn
• Podpage

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Chapters:

(00:00:00) Introduction
Neil and Jen introduce guest Brenden Mulligan, founder of Podpage.
(00:02:10) Journey into Podcasting
Brenden’s journey into podcasting and why podcasters need to own their content through websites.
(00:05:52) Challenges Large Websites for Podcasts
The difficulties higher education institutions face when adding podcasts to their large websites.
(00:08:58) Customization in Podpage
How podcasters can align their website with existing brand identities.
(00:10:19) Common Website Mistakes
The most frequent mistakes podcasters make when creating their websites.
(00:13:23) Offering Multiple Platforms
The importance of providing links to multiple podcast platforms.
(00:14:47) Using Categories Effectively
How categorizing podcast episodes can enhance user experience.
(00:17:47) Improving Podcast Discovery
Making content discovery easier and driving podcast visibility.
(00:23:49) The Potential of Podcasting 2.0
The value-for-value model and the challenges of micropayments in podcasting.
(00:32:32) SEO and Website Ownership
Why owning a dedicated website can improve search engine rankings.
(00:35:19) Conclusion

• (00:00) - Introduction
• (02:10) - Journey into Podcasting
• (05:52) - Challenges Large Websites for Podcasts
• (08:58) - Customization in Podpage
• (10:19) - Common Website Mistakes
• (13:23) - Offering Multiple Platforms
• (14:47) - Using Categories Effectively
• (17:47) - Improving Podcast Discovery
• (23:49) - The Potential of Podcasting 2.0
• (32:32) - SEO and Website Ownership
• (35:19) - Conclusion