Evergreen Strategies, Micro Offers, Big Sales! (Kamila Gornia)

Course Lab: Lessons from Successful Online Course Creators

Kamila Gornia brings her decade of expertise in online marketing to the forefront in her online courses — focusing on evergreen strategies and adaptive messaging. Her approach emphasizes building trust with micro offers and staying ahead of market changes, all while fostering authentic connections.

Kamila Gornia is a marketing and sales consultant to online coaches and entrepreneurs, as well as the founder of Heart Behind Hustle® and Evergreen Icon™.

In this episode, Ari, Abe, and Kamila discuss:

• Kamila’s background and journey into online courses
• Marketing and sales strategies for online courses
• The importance of validating a course idea and positioning
• The evergreen business model and its misconceptions
• Updating course content and marketing based on market changes
• Building trust and credibility with the audience
• Creating and selling micro offers
• Using different content formats like webinars, videos, and podcasts
• A focused and deep-dive approach to marketing strategies

“I think that’s a misconception people have. Because there’s a craze around passive income, people think that I make it once and never have to work again.” — Kamila Gornia

Guest Bio:

Kamila Gornia, founder of Heart Behind Hustle® and Evergreen Icon™, has been supporting online coaches and entrepreneurs with marketing and sales since 2014 and has helped many reach six figures in yearly revenue. She helps her clients scale by creating evergreen mid-ticket group programs that are easy to run and sell through automation, funnels, and paid ads — without the need for sales calls, social selling in the DMs, or posting daily on social media. This allows her clients to create true sustainability and freedom in their businesses. To date, her advice has helped over 25,000 entrepreneurs, which has earned Kamila more than $2 million in revenue. Kamila has been seen on Forbes, Entrepreneur.com, Inc., Huffington Post, and many other media outlets.

Resources or websites mentioned in this episode:

Mirasee
Ruzuku
Kamila’s websites: HeartBehindHustle.com and EvergreenIcon.com
Kamila’s Instagram: Instagram.com/HeartBehindHustle

Credits:

Hosts: Ari Iny and Abe Crystal
Producer: Michi Lantz
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music credits:

Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Evergreen Strategies, Micro Offers, Big Sales! (Kamila Gornia).