Marketing Wine to Millennials & Gen Z w/ Simonne Mitchelson

Craft & Cluster

We have a very special guest on today’s episode, my friend Simonne Mitchelson, a fellow millennial woman in the wine industry, who I have had the immense pleasure of getting to know in the last year.
Today we are talking all about how wine brands can successfully market to Millennials and Gen Z, how we can be more inclusive as an industry, and how millennials, wine, and social justice are no longer things that can be separated.
Resources mentioned in this episode:

• Wine Enthusiast Article: Millennials and Gen Z Could Save the Wine Industry BY AMBER LUCAS
• Annual Women in Wine Conference: Batonnage Forum: Stirring up the Conversation on Women in Wine
• All-natural marketplace by all-black artisans: BLK & GRN
• Resources for Black Wine Professionals

PLEASE DONATE TO THESE SCHOLARSHIPS:

• Cal Poly Scholarship for Black, Indigenous, People of Color in Wine and Viticulture
• Major Taylor Wine Fellowship

Brands Mentioned in this Episode:

• Bodega de Edgar
• Raft Wines
• Whitcraft Wines
• Zafa Wines
• Domestique Wine Shop

Follow Simonne on Instagram to keep up with her on her various amazing products including her upcoming secret wine projects!

Disclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. ​ The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice.