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A creative director's perspective on account management, with Joey Tackett
Manage episode 376162983 series 3009195
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Welcome to episode 93. If you’re working in creative agency account management you know how essential it is to have a positive relationship with your creative director built on trust.
I asked Creative Director, Joey Tackett, to join me and discuss what’s most important to him about working with account managers so we can see account management through the lens of the creative team.
Joey shares:
1. The key skills he believes AMs need to be respected by their creative team
2. Where the relationship can break down and why
3. How he diffuses tension between the AM and creative team
4. Some useful tips for making your client presentations more impactful
I hope you enjoy the insights from my chat with Joey and pick up some tips to help you in your account management role. If you want to develop your account management skills, be seen less as an order taker and more like a consultant by your clients, then check out the details of my 9 week Account Accelerator and 1 week Account Booster programmes on my website https://www.accountmanagementskills.com.
I asked Creative Director, Joey Tackett, to join me and discuss what’s most important to him about working with account managers so we can see account management through the lens of the creative team.
Joey shares:
1. The key skills he believes AMs need to be respected by their creative team
2. Where the relationship can break down and why
3. How he diffuses tension between the AM and creative team
4. Some useful tips for making your client presentations more impactful
I hope you enjoy the insights from my chat with Joey and pick up some tips to help you in your account management role. If you want to develop your account management skills, be seen less as an order taker and more like a consultant by your clients, then check out the details of my 9 week Account Accelerator and 1 week Account Booster programmes on my website https://www.accountmanagementskills.com.
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