Community, Content and Connections with Jim Scatena

Creative Retail Talks with Clint O'Rear

Creative Industry legend Jim Scatena on the importance of being engaged in your community, the power of content creators, and stories of industry connections.

KEY TAKEAWAYS

• Take care and look out for your community
• Mentors are a necessity for success
• Wilton launched in JCPenny, not in the Craft channel
• Wilton success was largely attributed to having a direct connection to the consumer
• Organic consumer recommendations for a product are more powerful than an ad run by a company
• Craft companies must take advantage of social media trends and do everything they can to connect with consumers tied into those trends

SUGGESTED ACTIONS

• Focus on others, not just yourself.
• Get involved in mentoring — find one and be one
• Develop your social media strategy, and use it to connect with consumers organically

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𝗝𝗜𝗠 𝗦𝗖𝗔𝗧𝗘𝗡𝗔 I’ve spent my entire career (since 1976) in the creative industries!

You can reach Jim at [e-mail] or on LinkedIn.

𝗖𝗟𝗜𝗡𝗧 𝗢’𝗥𝗘𝗔𝗥, president and owner of Creative Sales Consulting, has worked in the Retail industry since 2000. Clint and his team connect suppliers & retailers in the creative arts industries for stronger relationships and strategic sales growth, in order to bring joy to consumers through artistic creative and decorative products.

For more insightful conversations with leaders in the Arts & Crafts Retail industry visit CreativeRetailTalks.com.

If you'd like to be a guest on the podcast, reach out to Clint O’Rear at [e-mail].

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Music:

"Carpe Diem" Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 4.0 License

http://creativecommons.org/licenses/by/4.0/