Lesson 72 - Just Do the Work and Allow Things to Grow with Raúl B Fernández

Creativity School

How can you keep following what you authentically enjoy and allow one thing to lead you to the next?

Raúl B Fernández is an award winning commercial director and has received recognition for his work for brands such as Chevy, Amazon, and Coca-Cola. But in 2020 when the film industry came to a complete standstill and Raúl found himself out of work, he started making veggie planter boxes for fun. His pandemic hobby unintentionally turned into a business and Victory Garden LA was born. With a booming new business, Raúl quickly hired other out of work film industry types to help “pay our bills, one beautiful planter box at a time”.

Listen this week to hear all about his incredible journey of pivoting from unemployment to building a thriving business that has been written up in Sunset Magazine, the LA Times, and has attracted a celebrity following. Raúl shares his tips on how to take action without overthinking, how to increase your personal magnetism to attract what you need, and why it’s so important to create for the sake of creating. He also shares what it’s like to create while struggling with anxiety and depression, and his tips on how he works through imposter syndrome and feeling not good enough.

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