179: 7 Types of Bonuses That Can Make or Break Your Launch

Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

In this episode of the Creators MBA podcast, I chatted with launch strategist Melody DiCroce, to discuss the power of launch bonuses in driving sales for digital products. Melody, the brains behind The Launch Library, shares her expertise on simplifying launches and making consistent sales on autopilot. Her approach focuses on creating scalable and enjoyable online businesses that offer entrepreneurs more time, money, and freedom.

Melody dives deep into the world of launch bonuses, revealing seven types of bonuses that can be strategically implemented during different phases of a launch. From wait list bonuses to the exciting "mic drop" bonus, she provides valuable insights on how to effectively use these incentives to boost sales and help potential customers make empowered decisions. Melody also shares tips on communicating the value of bonuses, avoiding common mistakes, and getting creative with bonus offerings.

Key points discussed:

• The 7 types of launch bonuses (06:28)
• How to effectively communicate bonus value (13:38)
• Creative bonus ideas to implement in launches (15:25)
• Common mistakes to avoid when offering bonuses (18:18)
• The importance of keeping bonuses simple and relevant (19:22)

Mentioned In This Episode:

• Apply to work with Dr. Destini Copp here
• Where you can find Melody: Website & Instagram
• Melody’s Gift: 7 unique bonus types, when to use them, and get inspired with 30 ready-to-apply ideas
• Podcast Show Notes: https://destinicopp.com/podcast/launch-bonuses

Apply to work with me here: https://destinicopp.com/apply