))
Ep. 15 - Building a Multi-Generational Brand
Manage episode 457620873 series 3600159
Sisällön tarjoaa Matt Lewis, Shelby Lewis, and Taylor Lewis, Matt Lewis, Shelby Lewis, and Taylor Lewis. Matt Lewis, Shelby Lewis, and Taylor Lewis, Matt Lewis, Shelby Lewis, and Taylor Lewis tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
We're celebrating a momentous occasion as we sit down with our father, Tim Lewis, to explore the roots of our family business. Being a third-generation business owner, Dad shares heartwarming stories of his childhood spent at the original dealership in downtown Fayetteville and its relocation to North College in 1969. These nostalgic memories offer insights into how growing up in this environment instilled in us the importance of learning from others and challenging ourselves, a legacy we continue to uphold in the automotive industry.
Discover the power of generational influence and continuous learning in shaping our family's success. We reminisce about the discovery of an old handwritten business plan that ignited a venture into the boat store industry, which later expanded into used cars. Motivational giants like Zig Ziglar inspired a culture of lifelong learning, evolving from cassette tapes to digital formats, benefiting both personal growth and team development. This chapter highlights how learning from industry experts has been pivotal in our journey of personal and professional evolution.
Join us as we recount some of the most imaginative and lively car dealership promotions from the early '70s, like giving away live ponies with the purchase of a Ford Pinto. From the "High Roller" monster truck excitement to the "Whale of a Sale" campaign with a massive bass tank, these stories are a testament to the creative marketing spirit that defined an era. We also explore the crucial role of recognizing and embracing individual strengths within a family business, and how supporting each other's passions fosters a harmonious and successful collaboration.
Luvut
1. Growing Up in Family Business (00:00:00)
2. Generational Influence and Continuous Learning (00:13:52)
3. Innovative Car Dealership Promotions (00:24:55)
4. Creating Excitement (00:37:41)
5. Generational Transfer in Family Business (00:41:56)
6. Lessons in Patience and Encouragement (00:50:03)
18 jaksoa
Jaa
