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Bring a Marketing Expert In-House to Get the Most from Your Investment
Manage episode 313386380 series 3268694
Sisällön tarjoaa Troy Scheer. Troy Scheer tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
The complexity of marketing strategy & execution should not be left to "whoever has some extra time" to keep an eye on it. Today, Glenn Pasch, CEO at PCG Digital, shares why having (or hiring) a marketing director is so important. Successful marketing is not a set it and forget it program. Someone must understand the goals and KPIs that need to be measured, and not just once a month. Managing the relationship with outside agencies is critical. And having a single point of contact to maintain consistency while focusing on a changing business landscape is a must. Many ask if there is enough work to justify a marketing director in a dealership. We ask if there is enough marketing director to effectively handle all of the work.
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