))
The Customer Experience Gap: An Interview with Colin Shaw, CX Pioneer and Founder/CEO, Beyond Philosophy
Manage episode 342943274 series 3244504
Sisällön tarjoaa Stephen Shaw. Stephen Shaw tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Despite all of the effort being made by businesses to improve the customer experience, it is not paying off in higher satisfaction ratings. A large gap still exists between what customers expect of that experience and how they actually feel about it. What businesses need to do, advises CX pioneer Colin Shaw, is design a more memorable experience, focusing on those parts of the customer journey that evoke the greatest emotion.
42 jaksoa
Jaa
