S4 Ep 5: What to prep before writing a single word (Hint: VOC)

Cutting Chai Stories: Write copy that feels good

There are a BUNCH of ducks you need to have in a row before you can start writing your copy (if you want it to be successful, that is). The list is too long to cover in its entirety in one episode, so this is the first of a short series about what to prep before writing your very first word.

Today's episode of Cutting Chai Stories with Jayati Vora focuses on "Voice of Customer."

What is it? Why is it important? And how do you as a fledgling marketer figure out what the voice of YOUR customer (even before you have a single one).

Thank you Yana, Angela, and The Cupcake Carriage for asking me this question and sparking the idea for this episode!

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