Season 3 Episode 10: You are not a robot, don't write like one

Cutting Chai Stories: Write copy that feels good

Hello hello, and welcome back to Cutting Chai Stories, the only podcast that gives overwhelmed business owners concrete copywriting tips that they can use in their marketing right away, in just 15 minutes.

I’m your host Jayati Vora, and I’m here to be your editor in your pocket, your guide to the written word, and your shot of confidence that you can show up, as imperfectly perfect as you are, and put your heart and soul into telling the world who you are and what you’re about and attracting your dream customers in your unique, authentic voice.

Today I want to talk to you about how to let your personality shine through in your emails—the antidote to sounding like a robot.

Sometimes we have had the personality beaten out of our writing in our jobs. Maybe we pepper our sentences with jargon and buzzwords without even realizing it. Maybe we were trained in writing in college, where passive tense ruled and sentences were unnecessarily complex. Neither of those help you sound like yourself, help you sound conversational, help you connect with your readers.

Listen to the episode for 5 ways to NOT sound like a robot when you write.

Thanks to Vibha for the question that spurred this episode!

Resources:

If you want help on how to *format* your copy for maximum effectiveness, check out my guide on formatting tips here: https://www.cuttingchaistories.com/formattingtips