Season 3 Episode 8: Does size really matter???

Cutting Chai Stories: Write copy that feels good

Hello hello, and welcome back to Cutting Chai Stories, where the episodes are short and sometimes sweet, just like the half-servings of milky tea we call cutting chai back home in India. I’m your host Jayati Vora, and before we get into our topic for today, I wanted to ask you a question.

Why do you listen to Cutting Chai Stories?

I’m really asking you. What do you get out of this show that you don’t get anywhere else?

What do you like about it?

This information is really going to help me plan out the rest of this season, so if you like what I’ve been doing, please write to me and tell me. If you DON’T like what I’ve been doing and you want something different, please write to me and tell me.

This is your chance to have some input in the content, to make this more of a conversation than a lecture, and I want to make sure you want what I’m serving up every week.

So please please write to me, I’m at [e-mail]

And if you write me back by Sunday, September 12th, you'll be entered to win a little something in a giveaway I have planned. (If you're reading this after the 12th, please still write me back, I will be immensely grateful.)

Back to our show topic today -- does size really matter? And the answer is, when it comes to email marketing, it absolutely can.

Our audience has different kinds of readers: ones who like storytelling (like me), ones who want your email to get straight to the point, and ones who just want to be wooed.

And different kinds of emails appeal to different kinds of readers.

Listen to the full episode for a guide to writing for your entire audience, not just the ones most like you.