Artwork

Sisällön tarjoaa Joseph Dehner and Joe Dehner. Joseph Dehner and Joe Dehner tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Player FM - Podcast-sovellus
Siirry offline-tilaan Player FM avulla!

Episode 158 — Data Privacy and Tracking

17:41
 
Jaa
 

Manage episode 412171310 series 3568385
Sisällön tarjoaa Joseph Dehner and Joe Dehner. Joseph Dehner and Joe Dehner tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Data Privacy and Tracking: How to combine privacy protection and quality data for Digital Companies

User consent, ad-blocking, and tracking prevention are on the rise, along with increasingly privacy-centric regulation. Companies want to understand what users want from products and services. This depends on accurate datasets of user experience. How can websites receive accurate information about users without infringing their data privacy choices or violating consent-only regulation?

Mira Suleimenova, an international legal expert in privacy law, explains how cookies work, how website user data is collected and used, and how server-side tracking can achieve accurate datasets about users - without infringing data privacy regulations or invading user privacy. She explains how an Austrian company, JENTIS (https://jentis.com) uses server-side tracking to turn marketing into a privacy-centric advantage for companies, capturing true value of data while complying with GDPR-level privacy protection for users.

Explore the world of cookies, 1st- and 3d-party tracking, quality datasets, and consent-only regulation. How can legitimate company interests in understanding customers be combined with personal data protection in an increasingly privacy-centric world?

Time stamps:

00:50 — What does JENTIS do?

01:20 — What are cookies?

10:45 — What is the difference between first-party and third-party cookies?

  continue reading

15 jaksoa

Artwork
iconJaa
 
Manage episode 412171310 series 3568385
Sisällön tarjoaa Joseph Dehner and Joe Dehner. Joseph Dehner and Joe Dehner tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Data Privacy and Tracking: How to combine privacy protection and quality data for Digital Companies

User consent, ad-blocking, and tracking prevention are on the rise, along with increasingly privacy-centric regulation. Companies want to understand what users want from products and services. This depends on accurate datasets of user experience. How can websites receive accurate information about users without infringing their data privacy choices or violating consent-only regulation?

Mira Suleimenova, an international legal expert in privacy law, explains how cookies work, how website user data is collected and used, and how server-side tracking can achieve accurate datasets about users - without infringing data privacy regulations or invading user privacy. She explains how an Austrian company, JENTIS (https://jentis.com) uses server-side tracking to turn marketing into a privacy-centric advantage for companies, capturing true value of data while complying with GDPR-level privacy protection for users.

Explore the world of cookies, 1st- and 3d-party tracking, quality datasets, and consent-only regulation. How can legitimate company interests in understanding customers be combined with personal data protection in an increasingly privacy-centric world?

Time stamps:

00:50 — What does JENTIS do?

01:20 — What are cookies?

10:45 — What is the difference between first-party and third-party cookies?

  continue reading

15 jaksoa

Kaikki jaksot

×
 
Loading …

Tervetuloa Player FM:n!

Player FM skannaa verkkoa löytääkseen korkealaatuisia podcasteja, joista voit nauttia juuri nyt. Se on paras podcast-sovellus ja toimii Androidilla, iPhonela, ja verkossa. Rekisteröidy sykronoidaksesi tilaukset laitteiden välillä.

 

Pikakäyttöopas