Dear Scott Show - Ep 10 - How to standardize appointment times | What are the main barriers to entry (for new patients)?
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In this episode, Dr. Scott Leune talks about two crucial topics for dental practices.
First, he identifies the main barriers for new patients: ineffective marketing messages, inadequate landing pages, missed calls, restrictive policies, and lack of a robust phone scripting strategy. He highlights the importance of crafting patient-centric messages, having specific landing pages for different ads, ensuring calls are answered, having
accommodating policies, and training staff on patient-friendly phone conversations.
Secondly, he discusses the importance of standardizing appointment times to maximize productivity and minimize stress. He advises creating a system for allocating specific, accurate time slots based on the procedures, ensuring both efficiency and a buffer for potential delays. Scott emphasizes that by lowering barriers and standardizing appointment times, practices can improve patient inflow and enhance overall.